TURQUALITY® is the first and only state-funded branding program of the World and only a few major companies that has potential to become a world brand are able to receive this opportunity. Alfemo is a Turquality member since 2011.
It is developed for improving the organizational and operational competence of the selected Turkish Brands to a capacity to compete with the worlds' bests brands and for international publicity of those brands.
In this regard, the Turkish government is giving support for the 50 percent of activities done from overseas trademark registration, to all suitable marketing activities, store concept architecture work and rental expenses. By this way, according to the revenue of the store, Alfemo is able to give extra support on these matters.